NAC MVP Roadmap

10
Core MVP
4
Post MVP
6
Excluded
3
TBD
3
Maturity Levels
Core MVP
🏗️
Environment & Campaign Setup
Core data model: sponsor records, campaigns linked to insurance covers and plans.
✓ Core MVP
📬
Invite / Call to Action
Pre-sale and point-of-sale promotion, followed by ingestion of entitlements and contacts, then outreach via email and/or WhatsApp.
✓ Core MVP
⚡
Create Activation Journey
Customer details capture, IMEI collection, insurance record creation, policy document production, and delivery to the customer's Wallet Pass.
✓ Core MVP
✅
Consent Capture
Secure, granular and auditable record of informed, GDPR-compliant marketing consent captured during activation.
✓ Core MVP
📣
Basic In-Event Engagement
Limited sponsor-facing marketing communications (e.g. discounted merchandise) via external link. Two emails and a text as the practical target.
✓ Core MVP
🗂️
Claims Domain
New module comprising two distinct components. Excess payment processing to be confirmed — desirable but not fatal if handled via third-party repair provider.
Component 1 Internal Admin Workbench ✓ MVP
Where claim decisions are made. Used by the internal operations team to review, assess and action submitted claims across all product categories.
Component 2 Customer-Facing Claim Portal ✓ MVP
Where claims are reported and tracked by customers. MVP covers the basic MPI flow for Events only.
Basic MPI — Events
Accidental damage & theft. Standard forms-driven flow.
✓ MVP
✓ Core MVP (Component 1 + Basic MPI Portal)
💾
Consented Data Asset (Basic DB)
A database of consented, contactable customer records as the primary value output delivered to sponsors.
✓ Core MVP
🔧
Third Party Repair Integrations
Integration with third party repair providers like Warranty Global, CTDI etc. to activate physical device repair and replacement. Practical to include given the file-based nature of the exchange, and operationally essential.
✓ Core MVP
📒
Accounting Platform
Manages financial reconciliation, invoicing, and revenue reporting across sponsor campaigns and insurance products. Ensures accurate tracking of premium flows, payouts, and partner settlements.
✓ Core MVP
💰
Excess Payment Handling
Manages collection of policy excess from customers at the point of claim. Ensures accurate tracking, reconciliation and confirmation of excess payments before repair or replacement is authorised.
✓ Core MVP
Post MVP Launch Items
💸
Upsell Journey (Free → Paid)
Conversion path from free insurance to paid premium policy. Layered in once core activation volumes justify the investment.
⟳ Post MVP
👤
Customer Management
Centralised platform for managing customer profiles, policy history, communication preferences and support interactions. Enables operations teams to service customers efficiently at scale.
⟳ Post MVP
💳
Payment Service Provider
Integration with a PSP to handle excess payments, premium collections and refunds directly within the customer journey. Removes manual payment handling and improves conversion on paid products.
⟳ Post MVP
🛡️
Sanctions Screening
Automated screening of customers and transactions against global sanctions lists to ensure regulatory compliance. Flags and holds any interactions requiring manual review before policy issuance or claim settlement.
⟳ Post MVP
Excluded from MVP
🗂️
Claim Portal — Future Variants
Three additional customer portal variants planned beyond MVP.
Enhanced MPI — Events
E-commerce features (upgrade at claim). Requires material event volumes to justify.
Basic MPI — Apple Products
Damage & theft. Timing subject to Apple contract signing.
TBD
Basic Claims — Carrefour Appliances
Breakdown cover. Likely second release in practice.
✕ Excluded from MVP
🎮
Gamification / Referral Sharing
"Invite your friends" viral mechanics and loyalty gamification features.
✕ Excluded
🧠
CDP / Identity Graph
Customer Data Platform and cross-event identity resolution for repeat concert-goers.
✕ Excluded
📊
Marketing Automation (Braze / Iterable)
High-end engagement platform integration. Manual workarounds acceptable at MVP scale.
✕ Excluded
📄
CMS & Analytics Tools
Content Management System for multilingual templates and sponsor-facing analytics dashboards.
✕ Excluded
🤝
B2B CRM
CRM tooling for managing sponsor and partner relationships, pipeline tracking and commercial account management. Not required at MVP stage where sponsor volumes are limited.
✕ Excluded
TBD
🍎
Apple Integration
Apple Care Plus / Turkey channel. Zero development started; no requirement spec received. Timing and scope to be determined pending commercial alignment.
? TBD
🛒
Carrefour Vertical
Retail insurance distribution via Carrefour. No customer requirements or due diligence completed. Scope and timeline to be confirmed once commercial terms are agreed.
? TBD
🧪
Multivariant Testing
A/B and multivariant testing framework to optimise activation journeys, engagement communications and conversion flows. Requires sufficient traffic volumes to produce statistically significant results.
? TBD
Delivery Philosophy
Three Levels of Maturity
MVP is not the ceiling — it's the launchpad.
01
Now
Get It Over the Line
Scrappy and manual behind the scenes. Enough to run one event end-to-end and prove the concept works. Speed over elegance.
Single event Manual ops Basic activation Consent capture
→
02
Next
Sustainable MVP
Repeatable and reliable. Handles multiple sponsors and concurrent events without breaking. Backlog items layered in progressively based on learnings.
Multi-sponsor Automated flows Basic upsell Data asset
→
03
Future · Scalable
Scalable Platform
The full Neuvo Intelligence vision. CDP, marketing automation, multi-vertical (Apple, Carrefour), identity graph, analytics dashboards and WOW claims experience.
CDP + identity Braze / Iterable Multi-vertical Full analytics
✦